CLIENT: Digital Society School , Hogeschool van Amsterdam | Status: ONGOING

Digital Society Monitor

Concept | Strategy | UX Design | Visual Design

Digital Society School seeks to monitor the impact of applications of digital technologies (like AI, or Emotion Recognition) on society, develop the skills necessary to guide the transformation and pass on this knowledge and these skills to a new generation of professionals. For their Digital Society Monitor, we worked together to design and develop a strategy for the monitor and a meaningful survey experience in line with the 17 UN Sustainable Development Goals. We are currently working on a preliminary report.


What | Part 1 | Survey

Designing a compact survey and digital experience. Integrating the survey with the Digital Society School Network of professionals and initiatives.


Developing a concept for the Digital Society Survey, from broad sketch, to pilot, testing, UX and narrative approaches. Ideate on approaches to communicating results in an effective manner.


Collaborating on a strategy for promoting the survey, targeting and incentivising respondents, supporting with results analysis and on positioning the survey in the landscape of the monitor!


Designing a bright, compact survey experience with respondent engagement first in mind. Designing reporting formats and presentation decks to communicate survey results and attract support.


Producing the necessary deliverables, assets, handling implementations. Conducting the survey. Reviewing and assisting with reporting on survey results – in print and digital – in multiple contexts!

Seamless freedom:

Engaging, motivating and rewarding respondents through playful design and options. So that they have the freedom to contribute in the way they are most comfortable with.

Respondents can participate in the survey by filling in the sections in the order they prefer, or with the help of Brandon, the DSS Survey Bot.

What is the state of the Digital Society today?  What about in 10 years? Are technologies like Artificial Intelligence and Internet of Things used to produce applications that make for fairer, more open societies, or otherwise? Will privacy disappear, or be strengthened by new technological developments?

The Digital Society Survey, as a foundational element of the Digital Society Monitor aims to track those developments and act as a barometer for the digital society. By developing a dashboard-like monitor (in progress) that includes interviews with experts, the surveys and data gathered from social media and open source data portals, we hope to provide insight and predictions that can enable decisions, policies, projects and actions in support of the 17 UN Sustainable Development Goals.

By this, the monitor aims to contribute to shaping fairer, more resilient communities, or support technological development & innovation in an ethical, sustainable manner.

Digital Society School initiatives are driven by these 17 UN Sustainable Development Goals. They are a blueprint to address global challenges like poverty, inequality, climate, prosperity, peace and justice.​

So far, we've received contributions to the survey from 105 respondents who are based on 4 continents, 14 countries and 27 cities.

Smart Cities & Citizens    

phone: on request


Kantershof 323